I learned for the first time while in a play that actors have to project 5 – 10 times voices and gestures in order for the audience to capture the full dramatized effect. That meant, coming out of my normal comfort zone into what I called loud and disruptive. We want to discuss how to design professional posts that will win every time,.
In marketing, the idea is similar with a twist in today’s competitive design space. It’s very challenging to create an eye-catching and professional design that appeals to an audience. But if you’re going to take time to design anything then keep a few things in mind that we are listing below.
1. Quality makes or breaks you
I see images at times that comes through a social media feed and it’s noticeably of low resolution. This is deal killer because even smartphones today can provide a crisp photo rendition. Lesson to be learned, is no blurry images allowed! If it’s not clear and crisp, then don’t post it at all. Your reputation will suffer in the long term.
Good image size is at least 1MB or 500KB for logos. Most designers today have access to stock photos from multiple providers like Stockfresh, Shutterstock or you can also get free stock images at Pixabay. Each image has a size available to make sure you select the best image resolution.
2. Make sure your text is readable
Having a crisp image is half the victory. You need legible, text that speaks to the image so the message is super clear to your audience. At a quick glance, your audience understands what you’re trying to convey.
Stats shows 68% of people scroll quickly through a poorly written text. Grammatically-challenged texts negatively impact its professional leg and is off-putting. To remedy this, just run your text through a spell-checker before finalizing or transferring the text into a post editor.
Place yourself in the readers seat, viewing your message, is it set in a way that makes it understandable at a glance? A misplaced punctuation mark can completely change the meaning of your message.
If you can’t fit your text into one line, consider breaking it into 2 or 3 lines while making sure that your message is still logical and visually appealing. Use line breaks, separators and boxes for added structure.
Proper usage of quotations, gives you the flexibility to use 2 different fonts and colors to enhance your messaging visual appeal.
3. Design style
Post style is one of the life streams of your professional posts. It’s okay to mix up the writing style, as long the authenticity of the message is not foreign to your followers and those looking for your business. For instance, a mix and match of posts can be thought-provoking, dramatic, mushy, futuristic, abstract, time-event related, community based and absolutely humoristic is the most important. In a different post we discuss the impact and necessity of the various posts style.
4. Text alignment makes a difference
More and more small businesses are meddling on social media networks and I have the eye that catches miss-aligned texts and elements. There are 2 things to make sure you rectify what feels “off” about your post that you can’t quite nail down.
Balance. This is a tweak and readjustment game until you feel it’s just right. You can’t be too high, too law or too sandwiched but just right. A general balancing rule is your elements have to breathe. Get a 2nd and 3rd opinion until it feels right.
Border spacing. This takes you design to another level. It leads your readers’ eyes exactly where it needs to be looking at. It provides focus and should be well spaced to be warm to the eye and not hurt people’s brains if they have to force read your text. I love line breaks and boxes as they provide structure to a message.
Consistency. Look at your design as a painting which even different designs, are consistent in style. Make sure you’re always well aligned, from logos, to boxes, to images and texts. Stay consistent to your style. Colors are okay to mix and match but avoid violent swings that translates to a kid playing with paint. (Unless your audience are kids’ stuff)
Font consistency is probably one of the biggest design killer. If your fonts are all over the map, your overall designs becomes harsh to look at. If you don’t know which fonts to use, try going for a title font and a text font that compliments each other.
Color consistency is negligible but professionals will ensure even colors are consistent through and through. When choosing colors, consider your industry and audience as the psychology behind colors are more than most people think. Check out our post on the meaning of colors.
5. Background is eye-catching
Designing with a background can be eye-catching or meaningless. Consider what your reader is thinking when looking at the image or background. Is it taking away from the design or making the essence of the message even more meaningful. Jean-Luc says, try not to use backgrounds that are louder than your text unless, the image says it all. A general rule of thumb when using backgrounds, does it emphasize the message or distract the reader? Your design has to flow from background color, image, to text size, font and actual message. Most importantly for business design, it should increase the click through rate or appeal your reader to take action whatever that may be.